Considering a career in cosmetic packaging? This fun and creative career path allows you to lead the design and creation of products for leading cosmetic brands. The package you create can hugely impact the success of the product, making you a valued member of the team.
As a cosmetic package designer, you’ll be responsible for conducting market research to gain a deep understanding of what your target market is looking for. Your designs must be visually appealing and elicit an emotional connection with customers — encouraging them to purchase the product. Additionally, the packaging needs to align with the brand image, serve as a cost-effective option and effectively protect the product.
In addition to design skills, you’ll also need to be an excellent communicator, as this is a highly visible role. Cosmetic package designers are part of the marketing team and work closely with other departments to ensure the final design aligns with company goals. This position is also typically client-facing, meaning you’ll be responsible for attending meetings and presenting your ideas in front of a group.
How to Become a Cosmetic Package Designer
Specific educational requirements vary by company, but most cosmetic package designers have a diploma, associate degree or bachelor’s degree in graphic design, marketing, visual communication or a closely related field. If you have an impressive portfolio, some employers may be willing to hire you without a formal education. However, the more relevant education you have, the more marketable you become.
Working as an intern is a great way to gain valuable experience during school, so you can have an impressive portfolio to show employers upon graduation. Volunteering your design skills for a local nonprofit can also serve as an effective tactic for expanding both your skill set and your network. Additionally, holding temporary, freelance and contract positions with design and advertising agencies can help you gain real-world experience in branding principles and package design.
Cosmetic package design is a fun and exciting career path. A product can be outstanding, but if it’s presented in an unappealing manner, it won’t sell. Enjoy the feeling of creating an enticing look for a great product that makes people want to buy it!
Want to find your first job in the cosmetic packaging field? Contact Momentum Search Consultants today! Our talented recruiters are here to assist in good decision making by sharing as much information as we can and acting as an industry-based sounding board to discuss your career options.