Luxury brands are known for providing outstanding customer service, but this doesn’t always extend to online purchases. Research conducted in 2015 by digital direct marketing company ContactLab suggests that many of the world’s top beauty brands are failing to deliver an outstanding customer experience to online shoppers. ContactLab scored designer beauty brands on 67 factors,… Read more »
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Consumer Safety Series: Are All Personal Care Products Regulated as Cosmetics?
It is often mistakenly assumed that all personal care products are regulated as cosmetics, but this isn’t the case. The U.S. Food and Drug Administration (FDA) classification of a personal care product largely depends on its composition and intended use. Item categorization includes: Cosmetics. Products categorized as cosmetics include moisturizer, perfume, lipstick, nail polish, makeup,… Read more »
Global Allantoin Sales Expected to Reach $647.7 Million Globally by 2022
In 2014, the cosmetic industry’s use of allantoin comprised nearly 34 percent of the global market for the ingredient, and that number is expected to rise. According to Grand View Research, the demand for personal care products containing the element will continue to grow through 2022. The market research company examined several manufacturers for its… Read more »
The Pro-Aging Movement is Picking up Steam
In the past, many women tried their best to combat aging with personal care products designed to make them look younger, but this trend is quickly going out of style. The pro-aging idea — with the purpose of freeing women from the pressure of perfection and the ideal concept of beauty — encourages women to… Read more »
Get Motivated
I don’t know about you, but quite frankly I’m sick of hearing about the tough economy. So today, we’re going to focus on 5 ways to turn negative thoughts into positive action. You have a lot of potential – start recognizing it! You may not be built like a bodybuilder or be mistaken for a… Read more »
Do Consumers Want Personal Care Products that are Endorsed by Celebrities?
Celebrity sells — and personal care products are certainly no exception to the rule. People idolize their favorite stars and they want to purchase products that will help them feel a deeper kinship to their idols. When a popular celebrity endorses makeup, a fragrance or a personal care product, people tend to at least subconsciously… Read more »
Beauty & the Millennials
The annual Premium Market Report has officially confirmed that millennials have a strong influence on the luxury beauty sphere. The Imogen Matthews Associates (IMA) report, conducted by YouGov, revealed that women in the 18-30 age group are significant demographic who want a different shopping experience than their older contemporaries. Instead of remaining loyal to one… Read more »
Beauty Routines Get Even More Natural with Biodegradable Wipes
Beauty wipe manufacturers are starting to realize that consumers care just as much about where products and packaging go after they use them as how they’re sourced. Major brands have started to phase out microbeads, and many products are now formulated with sustainable alternatives — or entirely without them. There are seemingly countless uses for… Read more »
Study Reveals Affluent Women Shop for Cosmetics Differently
Results of a recent study reveal that wealthy women shop for cosmetics differently than the average consumer. New York-based global luxury research provider, Luxury Institute, conducted the study to examine the buying practices of affluent women and found their beauty shopping habits “exceptional.” Luxury Institute surveyed all participants about buying apparel, shoes, accessories, jewelry and… Read more »
Are Organic Products Living Up to Their Marketing Claims?
Organic cosmetics are extremely popular right now, as consumers place a huge importance on using products that are both safe and eco-friendly. However, new research suggests these seemingly natural products aren’t living up to the hype. Market research firm Organic Monitor analyzed more than 50 cosmetic brands, ranking them by their degree of “naturalness.” The… Read more »