How to Market Men’s Products to Men…And the Women Who Buy for Them

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It’s no secret that the men’s grooming industry is booming. The number of personal care and grooming product launches aimed at men worldwide has increased more than 70 percent since 2012, with total sales in the U.S. reaching $4.1 billion in 2014, according to Mintel. U.S. sales are predicted to increase to $4.6 billion by… Read more »