Why Your Company Needs to Break Into the Men’s Grooming Market

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In the past, moisturizers, anti-aging creams, facial cleansers, and makeup were products exclusively used by women, but times are changing. Modern men want to look and feel their best — and they’re willing to stock their bathroom cabinets with grooming items that will help them do just that. Of course, men don’t want to use… Read more »

How to Market Men’s Products to Men…And the Women Who Buy for Them

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It’s no secret that the men’s grooming industry is booming. The number of personal care and grooming product launches aimed at men worldwide has increased more than 70 percent since 2012, with total sales in the U.S. reaching $4.1 billion in 2014, according to Mintel. U.S. sales are predicted to increase to $4.6 billion by… Read more »

Consumer Safety Series: What is a Cosmeceutical?

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Invented in 1984 by Dr. Albert Kligman as a way to describe innovative skincare products that have a physiological impact, cosmeceuticals are products sold as cosmetics that offer more substantial results. Initially defined by Kligman as “a topical preparation that is sold as a cosmetic, but has performance characteristics that suggest pharmaceutical action,” many products… Read more »

Why You Need Momentum On Your Side

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At Momentum Search Consultants, we understand that every company in the cosmetics industry is just as diverse as the vast array of products produced. Consequently, we offer a wide variety of services designed to benefit businesses of all sizes, budgets, and needs. Our team has you covered, whether you want us to help you find… Read more »

Why You Should Fire Someone Today

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As the boss, it’s your job to make sure the team is always operating at full capacity. If you’ve noticed that one employee continues to fall short, you have to fire them — and you really should do it today. Letting an employee go is a very difficult decision, especially when you’re very fond of… Read more »

Are you Prepared for the Skincare Boom?

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The demand for skincare products is about to undergo a rapid expansion. In 2014, the global skincare market was valued at $110.69 billion and this number is expected to grow 4.9% annual through 2021, when it will reach $155.44 billion, according to a recent report by Transparency Market Research. In Europe and North America, a… Read more »

4 Reasons It’s Time for a New Job in 2018

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Job Search Tips

There’s no better time to make a fresh start than a new year. Now that December is coming to a close and 2018 is upon us, it’s time to evaluate your current job status to see if it’s still working for you. The ever-changing cosmetics industry is filled with exciting opportunities, so if you’re not… Read more »

Why Finding the Right Recruiter is Like Dating

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Finding the right recruiter to help take your beauty industry career to the next level is a task that cannot be taken lightly. In fact, this process is very similar to dating. There are a lot of seemingly great prospects out there, but only one is the right choice for you. Of course, finding that… Read more »

Beauty Drink Category Growing Fastest in North America

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Beauty Drinks. You’ve probably heard of these items in online advertisements placed close to cosmetic products for sale. Maybe you have learned of them from a friend who sells cosmetics and personal care items direct-to-consumers at home parties. Or you might have seen these products on the shelves of your local supermarket in the natural… Read more »

Should Your Company Invest More in Fragrance?

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The global fragrance industry is in the midst of a major movement. Despite a huge decline in the popularity of celebrity fragrances, total fragrance revenues are expected to rise from $31.6 billion in 2012 to $38.8 billion by the end of 2017 worldwide. The increasing demand is caused by greater consumer spending power and an… Read more »