From the outside, many people assume every aspect of working in the cosmetics industry is glamorous, but even an exciting industry must deal with year-end reviews. It’s time to finish writing them — or finally get started — and schedule time to meet with each member of your cosmetics team individually. The beauty industry is… Read more »
Celebrity sells — and personal care products are certainly no exception to the rule. People idolize their favorite stars and they want to purchase products that will help them feel a deeper kinship to their idols. When a popular celebrity endorses makeup, a fragrance or a personal care product, people tend to at least subconsciously… Read more »
The new year has officially begun, meaning there’s a whole new set of beauty trends to follow. Things change at rapid pace in this industry, so it’s important to always pay close attention to consumer needs, to ensure you’re creating the products people want right now. If you don’t listen to them, you can be… Read more »