The new year is upon us, so as you’re wrapping up 2015 it’s time to looking ahead and see what’s in store for the upcoming 12 months. Staying in-the-know is essential in the beauty industry, as trends are constantly changing. If you want your company to remain relevant, you have to give your customers exactly what they want.
Nielsen Senior Vice President of Global Consumer Insights, James Russo, shared the following advice, detailing what your company needs to do to stand out from the competition next year:
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Focus on Health and Wellness
The wellness trend will continue in 2016, so focus on creating products that help consumers develop and maintain healthy habits. People are more committed to improving their wellbeing than ever, so anti-aging, healthy eating, fitness, weight loss and other related products are big business right now.
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Design Eye-Catching Product Packaging
Retail shelves are filled with products competing for consumer’s attention, so design your packaging to stand out from the crowd. Recent trends have included a number of innovative ideas, such as dual-chamber bottles, “smart” packaging, and 3D printing. Expect shoppers to judge your product by what’s on the outside.
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Create a Cohesive Online and In-Store Experience
People are purchasing more beauty products online now than ever before. In fact, during the last holiday season, 16 percent more shoppers chose to shop online than head to a store. Consequently, it is now more important than ever to provide customers with the same experience, regardless of their chosen shopping method. Never underestimate the importance of brand identity.
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Concentrate on the Hispanic Demographic
The Hispanic demographic has more than $3 trillion in spending power. While sales in many beauty categories — including hair care, cosmetics, shaving and personal care appliances — have declined overall, spending in these areas has grown in Hispanic households. Hispanic spending in seven major beauty categories grew year-over-year from 2013 to 2014, and is expected to continue its rise.
Keeping up with the latest trends is essential for your company to remain competitive. Contact Momentum Search Consultants to find forward-thinking beauty industry professionals who are always at least one step ahead. As one of the leading health and beauty recruitment agencies in the nation, you can trust us to connect you with top talent every time!